Meaning and definition of the health education method, media
HEALTH is the state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.—WHO[1948], now include spiritual.
Health is that quality of physical emotional and mental well-being that enables one to live effectively—C.L. Anderson
Health is total
fitness which is achieved with successful adaptation to the continuously changing environment .--Dubos
Health is optimal personal fitness for full fruitful and creative living. –Hoymon[1975]
The condition of being sound in body, mind, or spirit,
especially freedom from physical disease
or pain.---Webster
Health is the quality of life that enables the individual to live most and serve best----J.F.Willians
Definition of Education
Education is the process of providing instruction or training or sharing of experience. Education is the
System of training and instruction to learners designed to give knowledge and development skills---A.S. Hornby’s dictionary
Health Education
“Health
education is a process of growth in an individual by means of what he alters his behavior or change his attitude towards health practice as a result of new
experiences he has had.”—D.B.Naswonder
''Health education is a process that informs, motivates and helps people to adopt and maintain healthy practices and lifestyles, advocates the environmental changes as needed to facilitate his goal and conducts professional training and research to the same ends''---Conference on preventive medicine U.S.A.
'' Health education is a process through which people are helped to learn to achieve health through their own action and efforts''-----WHO expert committee on health education.
In conclusion, we can say health education is a continuous process of bringing favorable changes in health knowledge, attitude, and practices of an individual, family, and community for the betterment of their health by their own actions and efforts.
Note---KNOWLEDGE is the understanding of facts and processes which is acquired through experiences. ''The acquisition of information to be made use of or at least keep recorded in the brain is known as KNOWLEDGE.
Attitude--The combination of knowing about a thing and forming a tendency to react is the attitude of a person. It is a readiness to react, ready and mentally prepared to act something.
Aim of health education
--To make people help for achieving positive health through their own actions and efforts.
Objectives/Purpose of health education
a. To help people realize that health is an
individual, family, and community asset.
b. To help people acquire health knowledge and information, and develop
positive attitudes and skills, which enable them to protect themselves from diseases and
improve their health.
c. To help people identify their health problems and encourage them to solve these problems through
their own actions and their efforts
d. To make the people utilize the available health facilities and services
Factors influencing health
1. Physical and Environmental Factors
a. Geographical condition of a community
b. The density of population
c. Managenent of transportation
c. Condition of environmental sanitation of the community
d. Safety measures in house and working places
e. Management and achievement of community health
devices
2. Socio-Economic and cultural factors
a. Shape and size of family
b. Income of the family
c. Teaching the health subject at school
d. Current tradition and customs of the community
belief or health superstition, religious customs
e. Behavior and habit related to health e.g.-way of
living, use of nutritious food, way of cleaning
3. Biological factor
a. Heredity
b. Resistance to diseases
c. Condition of physical construction and physical
activities
d. Lifestyle
SCOPE of health Education
*HOME
*SCHOOL
*COMMUNITY
*HEALTH
INSTITUTIONS[HPs,PHCs,HOSPITALs]
*FACTORIES
* Primary Health Care—ORC
PRINCIPLE of Health Education
*Credibility
*Interest
*Participation
*Motivation
*Comprehensiveness
*Reinforcement
*Learning
by doing
*Known to unknown
*Setting
an example
*Public relation
*Feedback
*Multi-Disciplinary
*Research
and Development
*Soil, seed, and sewer[people are soil, health facts are seed, transmitting media is sewer]
Responsible person for Health Education
# Community health workers---ANM/AHW/VHW/MCHW
#Community Health Volunteers-----FCHVs/Mother’s Groups
#Health Education Teachers
#Nurses--------S.N./Hospital Nurse
#Health education specialists
#Medical Doctor
#Health paramedics---H.A.
#Pharmacists and assistant pharmacists
#Leaders
#Traditional healers
Learning process
Learning is a developmental process through which behavior is changed by training and experiences. It involves the process of gaining knowledge, skills, and changing behavior
Factors Affecting Learning Process
a. Biological factors----age,hunger,thirst,deafness,congenital defects,deafness
b. Socio-Cultural and economic
factors---poverty,tradition,superstition,tobacco,norms,beliefs
c. Psychological Factors------stress,tension,excitement
d. Environmental Factor—ventilation,lighting,location,space,sitting management
Steps of the Learning process
a. Feel the needs
b. Determine the objectives
c. Readiness to learn
d. Necessary action to learn
Ways of learning
a. Learning by Hearing
b. Learning by Seeing
c. Learning by Doing
d. Learning by Repetition
e. Learning by Imitation
CHANGE PROCESS/ADOPTION PROCESS
The change process is a cognitive process through which an individual passes from hearing, seeing, and accepting the innovation to bring change in his/her behavior.
WAYS OF BRINGING CHANGE
a. Change by Compliance or force(unwilling change)
b. Change by Identification
c. Change by internalization
RESISTANCE TO CHANGE
---Unwilling to adopt the new thing
---Difficulty to change the old behaviors
---Dependency
---Selfishness
---Lack of confidence
---Insecure feeling from new behavior
---Deeply rooted tradition and customs
---Groups
---Feeling of
hesitation about newly adopted behaviors
---Non –Participatory change
---Trend of rejection of external agent's advocacy
WAYS of overcoming the resistance to change
a. Complete knowledge should be provided about the
expected behavior.
b. Participation /involvement of the community people and mobilization of
local resources.
c. Providing the people with alternatives.
d. Based on people with alternatives.
e. Familiarity
of the community people with the external agents is a must to gain
confidence(credibility)
f. Respecting the community culture
g. Close proximity with the people/community.
MOTIVATION
**Motivation is the act of stimulating one or oneself
to get a desired course of action.—Michel
J. Julius.
**Motivation is the combination of forces that initially direct and sustains behavior towards a goal.---D.B. Lindsay
TYPES OF MOTIVATION
a. Intrinsic motivation—The individuals move to do a
certain action with their own initiatives
--This is based on conscience, knowledge, and education.
b. Extrinsic motivation----This is based on the
external influence that is motivation by an outside drive
----The influence may be economic incentives, threats, force, and coercion.
PRINCIPLE OF MOTIVATION
1. Rosenstock’s principle-:
---Perceived susceptibility
---Perceived severity
---Awareness of possible solution
2. Kurt Lewin’s principles:-It is also called the Force
Field Theory of motivation.
a. Positive force/driving force—eg Economic
progress, support, sympathy, treatment, education
b. Negative force/Restraining force—eg
Ignorance, poverty, unfavorable attitude.
3. Buchman’s principle:-
a. Personel need
b. Personel skill and environment
c. Interest
d. Perception
e. Personel view/opinion
4. Maslow’s need
theory of motivation:-
a. Physical /physiological needs—eg food, air, water, shelter, sleep, sex.
b. Safety needs—eg stability, security.
c. Social
needs---Love/affection, friendship, belongingness to the group
d. Ego or self-esteem needs---eg
respect, prestige/status, freedom, recognition.
e. Self –actualization /self-realization needs---eg development of spiritual personality, personal prosperity, accomplishment by doing outstanding work
Method of Health Education
Criteria for selecting the method
*Possibility *Nature of Audience
*Approach
*Reliability *objective &interest
Classification of methods
1. Individual
Methods:-Interview, Counselling
--In this method, person-to-person or face-to-face communication occurs.
--It provides maximum opportunities for two-way flows
of ideas, knowledge, and information.
GATHER APPROACH/METHOD
G—Greet the clients
A—Ask about his/her problems
T—Tell the
clients about detailed information
H-Help clients
to make decisions
E—Explain any misunderstandings
R—Return to follow up
2. Group Methods:-
a. Demonstration b. Group
discussion
c. Focus Group Discussion(FGD)
d. Panel
Discussion
e. Symposium
f. Brainstorming/Creative ideation
g. Role play/socio drama
h. Field trip/Study tour/educational
trip
i. Workshop/seminar
j. Seminar
k. Mini lecture(mini classroom instruction)
l. Buzz section
m. Puppet show
n. Problem-solving
3. Mass method:-
*Lecture *Exhibition
*Campaign *Advertisement
Media of Health Education
Classification of media/Audio-visual aids
1. Audio Aids:-
*Radio
*Tape-Recorder
*Gramophone
*Phone
*Micro-Phone
*Cassette player
*Public Address System
2. Visual Aids:-
Projected Media/aids
*Over Head Projector(OHP)
*Slide projector
*Slides/Microscopic slides/35mm slides
*Film Strips
Non-projected aids
*Blackboard, Chalk
*Flannel graph/Graphs and charts
*Bulletin Board(60cm *40 cm)
*Display Board, flip chart
*Posters, Pamphlets, wall chart, flashcards
*Model, Flashcard, Photographs, a real object,
Note—Visual aids are 2-dimensional having only length and breadth, i.e.
Photographs, Posters.
--Some visual aids are 3-dimensional having
length, breadth, and thickness eg. Models, and real objects.
3. Audio-Visual aids:-
*Motion picture/Movie
*Television
*Dramatization
*Videotape
*Multimedia
Tags—definition of health*definition of health
education*aim, objectives, scope, the principle of health education*Factors
influencing health*motivation*learning process*change process*classification of
methods, media* for HA.ANM.BPH.STAFF NURSE.HEALTH exam .health entrance in Nepal,India,other
country for different setting
CONCLUSION—I hope the above information will play a vital
role for all health students.
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comment to me at
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